Interbrand's List of Breakthrough Brands of 2017

Interbrand announced their annual list of start-ups and early players that represent the next generation of brands across a variety of new, emerging, and evolving categories of business.

While focused on tech companies, marketers can learn a lot by what sets these companies apart from their competitors. That is, they have a strong brand vision and story not, just a great product.

See the full article from Fast Company here: