Interbrand's List of Breakthrough Brands of 2017
Interbrand announced their annual list of start-ups and early players that represent the next generation of brands across a variety of new, emerging, and evolving categories of business. While focused on tech companies, marketers can learn a lot by what sets these companies apart from their competitors. That is, they have a strong brand vision and story not, just a great product. See the full article from Fast Company here:
How Experiential Marketing is Evolving
I recently read this article posted by Ralph Hollingsworth, Executive Creative Director at Havas Impact. It highlights some of the amazing changes happening in experiential marketing. Specifically, how tech and real-life are merging to create deeper engagement with people at events. You can read the full article here: #Marketing #EventMarketing
Populism is Good for Emerging Brands
In a recent article from TechCrunch, author Ryan Caldbeck noted that in three categories, Food & Beverage, Health & Beauty and Quick Serve Restaurants, large brands are losing significant market share to emerging brands. Caldbeck notes that consumers, now more than ever, seek out and research brands that meet individual needs. Helping drive this trend, he says, is that competitive barriers to communication and distribution have decreased allowing emerging brands reach those
Many Brands are Missing a Huge Opportunity
As marketers chase after making connections with the Millennial audience, many have neglected one of the most important consumer groups in the country – Boomers. We’ve all heard about how Millennials are growing up slower than previous generations, but there hasn’t been much press on how older generations aren’t “acting their age” either…until recently. As evidenced by the magazine Zoomer (Boomers with Zip) – a publication targeting active Boomers – in the article The Age of
